SENSE COCO

Building a distinctive brand around a simple product and a bigger lifestyle idea.

Sense Coco started with a product, but the opportunity was to build something larger around it a brand with a clear point of view, personality and space to grow.

The work focused on defining the strategic foundation and translating it into a distinctive identity and communication system. Rather than relying on familiar category conventions, the brand was built to create its own recognisable world around the product.

The result was a coherent foundation that could carry Sense Coco across communication, packaging and future brand development.

PROJECT SCOPE
Brand Strategy · Positioning · Creative Direction · Brand Identity · Packaging · Communication