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Rozlitý Kafe
Project type
Brand Strategy · Naming · Brand Identity
Date
2021-2022
Location
Nové Město nad Metují
Link
Link
Turning a social mission into a brand people could immediately understand and connect with.
Rozlitý Kafe was created as a community café built around inclusion, creativity and meaningful employment for people with disabilities.
The challenge was to translate that purpose into a brand that felt open and human without being defined by disability. We developed the positioning, name, verbal idea and visual identity around imperfection, curiosity and the freedom to try.
The result is a distinctive, playful brand that gives the café its own voice while allowing its social purpose to live naturally within the experience.
Client reflection
“Working with Aneta transformed our vision into a unique brand that reflects our values. Her ability to harmonize strategy with creativity made a real difference.”
Jiří Škoda · Rozlitý Kafe
PROJECT SCOPE
Brand Strategy
Positioning
Naming
Verbal Direction
Visual Identity
Brand Applications
