Bonduelle

Bringing fresh creative expression to an established global brand.

Working with an established brand brings a different strategic challenge: creating something new without losing what already makes the brand recognisable.

For Bonduelle, the work focused on translating the existing brand into engaging communication while respecting its established identity and adapting the creative direction to the specific context and audience.

The result demonstrates a different side of my practice — working within an existing brand system and finding room for relevance, clarity and creative expression.

PROJECT SCOPE
Creative Direction · Brand Communication · Campaign Design · Graphic Design