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BioDay
Project type
Brand Strategy · Repositioning · Retail Brand Experience
Date
2019-2022
Location
Prague
Repositioning a health-food retailer for its next stage of growth.
BioDay had an established business and loyal customers, but its brand and retail experience no longer reflected where the company wanted to go.
The work went beyond a visual refresh. We repositioned the brand, clarified its direction and translated the strategy into a new identity and physical retail experience designed to feel more contemporary, distinctive and ready for growth.
The redesigned store received strong customer feedback and opened conversations with new shopping centres — turning the brand transformation into a tangible business opportunity.
Client reflection
“Only Studio exceeded all my expectations in rebranding BioDay. The new store received outstanding feedback and opportunities from new shopping centers.”
Jan Nesnídal · BioDay
PROJECT SCOPE
Brand Strategy · Repositioning · Brand Identity · Retail Experience · Communication Direction
