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BAR 22
Project type
Brand Strategy · Hospitality · Brand Experience
Date
2018-2020
Location
Kutná Hora
Link
Turning a hospitality concept into a clearer, more distinctive brand experience.
BAR22 needed more than a visual identity. The opportunity was to define what would make the concept distinctive, translate that thinking into the brand and create a stronger foundation for how the business could communicate and evolve.
The work brought together strategic thinking and creative direction, looking beyond individual brand elements to the experience as a whole.
The result was a clearer brand direction and a broader perspective on how positioning, communication and experience could work together to support the business.
Client reflection
“Aneta has been a game-changer for our business. Her innovative ideas and insights have expanded our horizons and deepened our understanding.”
Michal Čakovský · BAR22
PROJECT SCOPE
Brand Strategy · Positioning · Creative Direction · Brand Identity · Communication · Brand Experience
